Advocacy, Mobilization & Promotion


The Initiative achieves its aims through interventions targeted at TWO priority areas:

  • Health Advocacy

RMNCAH+N Advocacy

Service Delivery:  mobile clinic, Outreaches

  • Women and Youth Empowerment

Education: Public speaking, academic tutorials and Adult education

Economic Empowerment: Skill acquisition, seed granting, networking

Future assured believes that if the health of women and children are improved and there is reduction in maternal and child deaths, the overall development of the country will be positively affected.  The Programme also believes that if women and youth are empowered socially and economically, they will be better positioned to make informed choices to improve the health and social wellbeing of women and children which will ultimately reflect on the development of the country.


Our Strategic Approach for advocacy, is leveraging on the power of partnerships and coalitions driven by high level stakeholders who are well informed with the issues, whilst equiping them with tools and platforms to influence policy and behavioural change.

Hence, the Programme invest in the following areas:

  • Partnership and Coalition building. Future Assured works with organisations and agencies concerned with it thematic areas. The Programme is leverage on her political visibility and advantage to reach out to wives of State Governors across the country. It is important to note that Future Assured may not have the capacity to commission researches or make policy recommendations in all its thematic areas, this is why the we partner with other organisation with various technical strengths and expertise, to effectively carry out evidence based and result oriented advocacy.


  • Capacity Development for Systems Strengthening and Accountability. Future Assured strengthens the capacity of its staff, field workers and women and youth who are beneficiaries of various skills set. We invest in programme management, M&E, Strategic communication and advocacy to enable us effectively implement programmes towards attaining the set objectives. Capacity development sessions are also being carried out with members of coalitions built and other identified advocates for strategic advocacy around priority areas.


  • Strategic Media and Behavioural Change Communication. Future Assured engages the media for Social and and behavior change. We develop SBCC and advocacy messages disseminated across various channels, covering priority areas across the State. These messages are created with technical support from partners who have expertise in advocacy and communication as well as involving stakeholders who will be involved in utilization of materials developed. An advocacy tool kit will be made available here and for members of the coalition and high level advocates. SBCC messages developed are also being disseminated across the states in partnership with National Orientation agencies and media houses.